Designing Matter's website to reflect the award-winning agency's maturity & expertise
Matter branding
2018
Independent
Matter branding
2018
Independent
Project goals
Reframing matter's identity and site as the agency matures to focus on service offerings
Streamlining the funneling process for new business & hiring
Target groups
Prospective clients
Recruitment candidates
Early screen designs
Reframing matter:
From a budding agency to an award-winning consultancy
Changing the identity concept
Previously the agency relied on a periodic table concept as a storytelling vehicle for the agency's brand. To reflect the maturity of the agency, the word 'matter' was reframed to 'make it matter' - I introduced 'inspiring, impactful, memorable' to make the introduction and some of the details across the site more dynamic, while the major focus is now on the work and deep experience of matter.
Focusing on service offerings and expertise
It was important to show a glimpse of this early on: 'Services' were highlighted the front page and on their own page, relating each of them to existing projects. Matter's social feed was also integrated on the website to showcase their involvement in events in the region and awards that are won.
Motion creats continuity
In addition to the dynamic elements in the landing hero, I wanted to also use motion as a tool to keep users exploring and create an experience that feels seamless through click and scroll page transitions.
Unselected landing hero option
Natural language forms
Gathering information about projects for new business development was something that Matter wanted to streamline. At the time, a survey monkey link with questions for potential clients were used, but clients understandably found this cumbersome and opted for calling instead which was time consuming and chaotic. From a user experience standpoint, this needed to be fixed. Data gathering needed to still be there, but to be done in a way that brought a spark of joy rather than being tedious. I designed an interactive natural language form that can be adapted for prospective projects and talents.
More projects
Looking forward to supporting you in your next project.
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© Chantal Ramzy
KVK 96535873