For the limited-edition Polestar BST230 page, a time-efficient project delivery was a priority. My approach was to focus on elevating key components of the design library, ensuring that new versions of the page be rapidly built and would still provide the visual impact needed for a product showcase.
Polestar
2023
code d'azur (Hypersolid)
Polestar
2023
code d'azur (Hypersolid)
Optimizing the hero
One of the issues affecting heroes with large imagery was page titles falling below the fold. I designed a variant for this type of product page in both desktop and mobile to adjust to the user’s window size down to a minimum image height.
Information priority
While many of the brand’s standard model pages feature a blend of sustainability and performance topics, the BST focuses on performance and design details and therefore stats are highlighted first. A teaser video then introduces the viewer to the car’s livery, followed by a gallery that shows both colourways. To highlight features that were new to this model I used a component with a background to set those apart from more standard features below.
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© Chantal Ramzy
KVK 96535873